Scaling Your Business – Two new Tools for Smart Business Owners
The Thinking Partner and Brilliance Extraction
A Thinking Partner is a business coach with superpowers.
Nowadays,the term coaching is used all over the place. There are no requirements that control who can call themselves a coach and who can’t.
My coaching is about being a thinking partner. As an executive business coach,I offer the business owner or executive a sounding board outside their organization. The conversations are confidential. The Brilliance of the business owner is always in the lead. The Coach creates a massive ROI by supporting consistent action-taking. Of course,it involves clarification of the most productive and satisfying direction.executive business coach
What is Brilliance Extraction™?
- What if I could extract the Brilliance out of innovative entrepreneurs and make it into a system?
- What if they then used that system to scale their companies?
This idea became a reality.
The Brilliance Extraction™ method has three steps:
- Brilliance Mapping™– What is your Brilliance? Why does it matter? Who is it for?
- Brilliance Extraction™– pull the Brilliance out of your brain and make it visible to others (that is a copy-and-paste,not a cut-and-paste step!)
- Brilliance Replication™– use the brilliance system to grow and scale the company through training others.
It soon turned out thatBrilliance Extraction™ has a massive ROI. For example,take a $6.5M software company that is expanding worldwide. This company started as a consulting company,developing custom software for each client. It was powerful,yet it was slow and expensive. It was also risky. What if the company went out of business? Who would be able to support this custom software solution?executive business coach
Make Your Product Or Service Independent Of Your Brain
The company decided to address all three challenges by turning its consulting approach into a product. Now,they needed to train development companies to step in with configuring and customizing the product. The product was sophisticated and complex. The company’s CEO and chief innovator began to work with me using Brilliance Extraction to create the training assets they needed. We also built a simplified,one-day training course for prospective clients to increase sales and shorten the sales cycle.
When it is said and done,the company will haveextracted and captured all its vital knowledge. They will havemade their product independent from the brains of its inventors.
That allows them to sell the company when they are ready to do so. It also gives them the freedom to think up new exciting things.
A Massive Return-on-Investment
The company value is soaring along with that,by an anticipated factor of nearly eight,from $6.5M to $50M! That is an increase in value by $43.5M (yes,there are a few other factors,too – but this one is a big one!).This story is a powerful example of leveraging the Brilliance of an innovative team and making it immortal.
This article originally appeared in LinkedIn
A Gift For You: The Brilliance Declarationexecutive business coach